The idea of sending special cards to mark Ireland’s saint’s day goes back to the nineteenth century and by the early twentieth century there were many commercial firms involved in their production, both in Britain and Ireland and in the United States. Much of the now traditional imagery associated with Ireland and the Irish dates from that time.
Happy Christmas and “respectful compliments” from all at the An Post Museum & Archive.
Delighted to be co-operating with the wonderful North Mayo Heritage Centre on this exhibition which was opened on Saturday last. A great collection of fascinating artifacts on display, wonderful stories to explore and a lovely café for coffee and a bite to eat!
In 1959, the famous tea merchant, Twining’s of London, printed a series of 30 small cards measuring 1½ inches by 2¾ inches featuring illustrations of some of the world’s rarest stamps. Cigarette cards, showing actresses, sportsmen and other well-known figures, first appeared here in the late nineteenth century, issued by firms like Wills and John Player & Sons. They were used both as a form of advertising and as a means of strengthening the cigarette packet. The idea proved popular and all kinds of subjects featured on the cards over the following decades.
After the Second World War and the rationing of tea that was continued in its aftermath, the big British tea companies introduced tea cards as a way of marketing and re-introducing tea to the public in the early 1950s. Their market, of course, extended to Ireland where drinking tea was, until very recent years, much more popular than coffee. Considerable care was taken in the design and printing of the cards which were produced to a very high standard. The combination of colour and interesting snippets of information was a winning formula and the public collected cards to such an extent that the tea companies had to take on extra staff to deal with queries from those who wanted to buy missing cards to complete their collections!
Twining’s was set up in the early eighteenth century and its premises on London’s Strand is not far from the headquarters of the famous stamp dealer, Stanley Gibbons, which is also located on the Strand. Perhaps there was some co-operation between the two businesses for these tea cards encouraged stamp collecting. Instructions on the back of the cards read:
“Collect all 30 cards of the set. Cut off the bottom portions and return to above address with stamped addressed envelope for a free packet of selected foreign stamps.”
The series was devised by leading English stamp experts of the time, the Williams brothers, Norman and Maurice, whose knowledge of philately, especially its quirkier aspects, was immense. This particular series highlights some of the bizarre stories behind early stamp issues. Take a look at card No. 7, for instance. It shows Charles Connell, postmaster of New Brunswick in Canada, who decided to put his own portrait instead of Queen Victoria’s, on a 5 cent stamp in 1860. Such was the outrage generated that he had to resign and almost all of the stamps were destroyed. The “Double Geneva” of 1843 is an interesting stamp because it was printed in two parts, half could be used for local Geneva post at 5 centimes or the whole, at 10 centimes, could be used for letters between Swiss cantons.
Finally, there is card No. 8 which has an Irish connection even though it is an 1854 stamp of Western Australia. The stamp shows a swan within a frame. During printing the frame was inverted and a few stamps were issued before the mistake was discovered. Known as the “inverted swan”, one of the very few known is in the National Museum’s collection in Dublin. It was discovered by a school boy in The High School Dublin and ended up being bought by the Duke of Leinster who left his wonderful stamp collection to the museum.
For well over a hundred years, there has been in the public mind a particularly close association between the Post Office and Christmas time. Christmas cards, letters from abroad, turkeys, geese and parcels of every description are happily linked with the image of a heavily-laden but cheerful postman. Despite great changes in technology in recent years, the link between Christmas and the Post Office survives and Santa Claus himself still depends on An Post to bring him the many thousands of letters written by children throughout the country.
How did all this begin though? The connection with the Post Office goes back at least to the invention of Christmas cards and to Henry Cole who is credited with introducing them. Cole had worked with the postal reformer, Rowland Hill, on the introduction of universal penny postage and the famous Penny Black stamp. In 1843 he arranged for the design and printing of one thousand hand –coloured cards which he sold at the high price of 6d – about 3 cents in today’s currency but a lot of money at the time and well beyond the reach of most ordinary people. Slowly, however, the idea of sending a special greeting card at Christmas caught the imagination and by 1881 the Post Office thought it wise to issue its first “Post early for Christmas” message in order to cope with the additional mail volumes. Some more recent examples from An Post’s Museum & Archive collections are on display here.
Early Christmas cards generally show Santa dressed in green in anticipation of the spring-time that would put an end to winter’s grip. His red costume originated later in the United States and spread back to Europe. Scenes of festivity and traditional Biblical motifs formed the most popular themes on cards but, with the increasing importance of the Post Office at Christmas time, card manufacturers would sometimes incorporate a postal image – a snow-covered pillar box for instance or children awaiting the arrival of the postman.
In days when letters were still the main form of communication between people, it was expected that postal staff would provide normal services on Christmas day. Occasionally, there was generosity on the part of the Post Office as an employer: eighty-odd years ago the Postmaster General conceded that an “official Christmas breakfast” might be funded out of official funds for staff engaged on the 4am duties on Christmas day. This concession, however, was experimental and was not repeated the following year! It was normal for local delivery staff to remain on duty until the final incoming mails had been received, even if they were late, and staff might not get home to their families until the evening. Pressure from staff eventually brought change and, for the first time, there was no Christmas day delivery in 1937.
As mail volumes grew, it became necessary to take on extra staff at Christmas and, in difficult economic times, applications for those Post Office jobs far exceeded the number of positions available. An Post still takes on extra staff at Christmas in order to cope with the nearly 100 million additional items that pass through the postal system over the Christmas period.
It is hard to be quite sure which country came up with the idea of issuing a special Christmas stamp: Canada issued a stamp in 1898 bearing the words Xmas 1898 but the wording was incidental to the main theme. British forces in Egypt used a special Christmas label in the mid 1930s and the Austrian Post Office issued a stamp for use on Christmas mail in 1937. Here in Ireland, the Department of Posts and Telegraphs issued our first Christmas stamp in 1971 and the practice has continued ever since. Designs have generally been based on traditional nativity scenes as portrayed in famous paintings, manuscripts and similar works of art but other aspects of Christmas also feature. In selecting designs, the Post Office has cast its net wide with modern artists like Richard King and P. J. Lynch rubbing shoulders with young children and classical masters like Giorgione and Bellini. As a collecting theme, Christmas stamps offer scope for an attractive and interesting display.
Today, Christmas remains the busiest time of the year for An Post. Modern automated equipment now does most of the sorting work and trucks and vans have long replaced the horse and cart but delivery still depends on the commitment and dedication of Post Office staff throughout the land. While e-mail, text and social media are an integral part of contemporary life, for warmth and the cosy glow of an authentic Christmas, there’s nothing quite like the post!
An Post Museum & Archive
Until quite recently An Post managed the Irish National Lottery for which it received payment from the Government. The Company was also part owner. Its extensive network of post offices allowed it to sell lottery tickets economically and conveniently throughout the country. The Lottery is now run by another business.
Post Office involvement in gambling was somewhat at odds with its traditional role as a prudent home for your money and the advocate of a savings habit to be inculcated from an early age with six penny savings stamps! Lotteries were not new of course when An Post became involved in the mid-1980s as this 1777 ticket, from the Museum & Archive, demonstrates. The object here was the building of the new Royal Exchange, now the City Hall.
It is 99 years ago today since the mail boat, RMS Leinster, was sunk in the Irish Sea just a couple of weeks before the end of the Great War. More than 500 people lost their lives that day including 21 of the 22 Post Office staff on board making it one of the worst of Irish maritime disasters. The German U Boat which sank the ship was itself lost when it struck a mine on its way home and so further lives were lost.
Events in Ireland, as it moved towards independence, and a reluctance at official levels to dwell too much on the disaster after the end of the war meant that it was overlooked for many years but in recent times the tragedy has been remembered and the lives of those who died commemorated.
For stamps, letter boxes, postcards and even 500 years of the Reformation, visit the Irish national stamp show at Griffith College this weekend!
All eyes are on Tullamore for the ploughing at present but back in 1973 the focus was on Wellington Bridge in county Wexford for world event. The stamp by Patrick Scott captures the essence of earth against a blue sky with the horizontal lines paying tribute to the ploughman’s straight lines.